Last week I published a short article that provided “Five Business Development Action Items for Law Firm Partners" to undertake this summer. One action item I highlighted—getting to know fellow partners to cross-sell experience—deserves more attention because how you ask to be cross-sold is as critical as making the ask of a colleague.

June is a great time to check on your business development goals. What did you jot down in January, hoping to achieve by year-end? Are you ahead of those targets, or did you fall behind? If you’re ahead, now is a great time to identify ways to exceed your performance. If you’re behind, now is an opportune time to reinvest. At the heart of your efforts, you’re seeking to answer the age-old question: What is my client struggling with? And to that conversation, you’re coming prepared with a full understanding of how you and your firm, as a partnership, can solve those problems.

Firm and practice leaders should consider expanding their circle of trusted communications advisors during this uncertain period. A diversity of senior voices from inside and outside the organization will be key in navigating the pressures of the next four years.